About The Brand

Launched in 2024, “A Story by Artisans” is a clothing line that speaks to the heart of modern women. We believe every person has a unique story to tell, and at A Story by Artisans, each garment narrates its own beautiful tale. Our online store offers carefully crafted pieces for every chapter of your life, ensuring you feel cherished and inspired. As a conscious and niche brand, we take pride in using hand-stamped labels for our tags, size indicators, and laundry instructions, adding a personal touch to every item.

Logo

The logo for A Story by Artisans proudly features a cowbell, a timeless symbol of motherhood and protection. To us, this brand is our cherished child, and we are its devoted guardians. Every garment we create begins with a heartfelt narrative and is brought to life through the skilled hands of many dedicated artisans. Building this brand is a collaborative journey, relying on the passion and craftsmanship of numerous artisans. Together, we weave garments that not only tell a unique story but also evoke deep emotions, celebrating the beauty of each individual journey.

Motto

“Feeling loved and loving you back,” embodies our commitment to creating meaningful and heartfelt connections through our clothing.

Vision

Our vision is to cultivate a space where self-love flourishes, embracing gender fluidity and inclusivity. We are dedicated to offering a diverse size range that celebrates everybody, ensuring everyone feels seen, valued, and loved.

Kanchan M. and Ashwin B.G.
CO-FOUNDERS AND HEADS OF CREATIVE & DEVELOPMENT

Our choice of style evolves with our body and mind. Today, at A Story by Artisans, our mission is to create garments that fit beautifully and feel wonderful in every shape and size. As someone who has experienced the journey of body changes—being fat-shamed, feeling super fit, and then gaining 45-50 kg during pregnancy—I, Kanchan, understand the challenges and transformations we go through. This two-year journey of research and self-discovery inspired the launch of A Story by Artisans.

We are committed to creating a space where you first feel loved and then love yourself back. Join us in celebrating every body’s unique story.

As Co-Founders and Heads of Creative and Development at A Story by Artisans, we bring a wealth of experience in entrepreneurship, strategic management, and a passion for innovation and craftsmanship. Ashwin’s background in founding and scaling multiple startups and Kanchan’s personal journey and commitment to inclusivity ensure that our designs meet high aesthetic standards and resonate with our target audience.

Together, we oversee the end-to-end development process, coordinating with designers, suppliers, and marketing teams to create collections that reflect our brand’s unique identity and appeal. Leveraging technical expertise and market insights, we focus on integrating sustainable practices and leveraging cutting-edge technology to enhance product development and customer experience. Our goal is to drive innovation while preserving the authenticity and quality that our brand stands for.

Love and Warmth,
Kanchan M. and Ashwin B.G.